Designed with Cupid biting a cookie in mind, the "Love at First Bite" collaboration picnic set will go on sale online starting at 9:00 PM on June 1st. A limited edition of 500 sets will be available on both the Aunt Stella and YUYU websites, each priced at NT$890. Available until June 30th, the two brands have also curated exclusive collaboration features. Orders on the Aunt Stella website will enjoy free shipping, while the YUYU website will also exclusively feature the collaboration T-shirt. Featuring a minimalist design and a themed slogan, the collaboration invites you to join this summer's hottest outdoor activities and enjoy a picnic experience embodying the American lifestyle with friends and family.
To welcome the beginning of summer, Aunt Stella, a pioneer of American handmade cookies, has partnered with the American fashion brand YUYU ACTIVE to launch the "Love at First Bite Picnic Set." This set includes a classic handmade cookie gift box, sparkling water, a canvas bag, an angel print label, and more. Spend a certain amount and receive a specially designed picnic mat! This value-for-money picnic set includes everything from food, accessories, and photo props, making it easy to enjoy a fun picnic during the Dragon Boat Festival holiday!
American biscuit pioneer Aunt Stella and American clothing expert YUYU
The entire series of this collaboration is designed with the theme of Cupid, the little angel who loves Aunt Stella's classic chocolate cookies, and is paired with the slogan "Love at First Bite", which symbolizes the meaning of cherishing life and the people and things around you!
Love at First Bite Collaborative Picnic Set
The "Love at First Bite Collaborative Picnic Set" includes an Aunt Stella classic biscuit gift box, co-branded sparkling water, a YUYU exclusively designed picnic canvas bag, a little angel drawstring bag and a set of printed cloth labels. The little angel printed cloth label set features Cupid as the god of love, and is designed with five different patterns that interact fun with Aunt Stella's classic chocolate biscuits. These patterns can be freely ironed onto the versatile canvas bag in grass green with the co-branded slogan!
Aunt Stella seasonal cookies
To evoke the spirit of an early summer picnic, the co-branded cookie gift box features not only Aunt Stella classics but also exclusive seasonal flavors. These include a blueberry cookie baked with imported American dried blueberries and blueberry jam, and a chewy blueberry and grape cookie with blackcurrant and raisin filling. Furthermore, two exclusive heart-shaped cookies, crafted from natural red yeast rice, are presented in a girly peach-pink hue. Embossed with cherubic faces and Cupid's arrows, these playful and unique designs are not only delicious but also perfect for picnic photos with friends. Available only with the Aunt Stella x YUYU ACTIVE co-branded gift box!
"Collaborative Picnic Set" Sales Information
The Aunt Stella x YUYU ACTIVE "Love at First Bite Collaborative Picnic Set" will go on sale on the official websites of both brands from 9:00 PM on June 1st, with a limited quantity of 500 sets each, available while stocks last. From June 1st to June 30th, anyone who spends NT$5,000 or more on the Aunt Stella or YUYU ACTIVE official website (including at least one collaborative picnic set) will receive a free blue and white plaid slogan picnic mat designed by YUYU. A total of 250 sets are limited to both platforms and will be given away while stocks last.
Aunt Stella and YUYU ACTIVE have collaborated to launch the "Love at First Bite Picnic Set," a limited edition of 1,000 sets available while stocks last. Photo courtesy of Aunt Stella