Privacy Policy
This Privacy Policy outlines how YUYU ACTIVE WEAR CO., LTD ("we," "us," "our," or "Company") collects, uses, stores, and discloses personal information of customers, users of our online services, website visitors, application users, and other individuals with whom we interact (collectively, the "Services"). We are committed to protecting the privacy rights of individuals. This Policy details the personal information we collect, how we use it, and how it is safeguarded.This Policy applies to information collected when you visit [yuyu-active.com] (the "Website") and through:
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Communications via email, text message, and other electronic exchanges between you and this Website.
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Interactions with our advertisements and applications on third-party websites and services, where those applications or advertisements link to this Policy.
This Policy does not apply to information collected:
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Offline or through other means, including via websites operated by third parties or affiliates.
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By any third party, including through applications or content accessible from or linked to on the Website.
Please review this Policy carefully to understand our practices regarding your personal information. By accessing or using our Website, you acknowledge and agree to the terms of this Privacy Policy. If you do not agree with our policies and practices, your choice is to refrain from using the Website.We may update this Privacy Policy periodically, and we reserve the right to modify it at any time without prior notice. Your continued use of the Website following any updates constitutes your acceptance of the revised Policy. We encourage you to review this Policy regularly to stay informed.
1. Collection and Storage of Personal Information
We and our authorized third-party service providers collect personal information directly from individuals when they interact with us. The information collected may include:
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Contact details such as name, email address, phone number, and physical address;
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Date of birth, photographs, and social media information;
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Shopping preferences and profiles;
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Payment and credit card information;
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Device information, IP address, location data, and browsing behavior on our Website.
We also utilize cookies and similar technologies to collect information regarding your browsing activities over time and across third-party websites (behavioral tracking). Cookies help us improve our Website, store your preferences, and enhance your user experience.
You can manage or refuse cookies through your browser settings, but disabling cookies may impact your access to certain Website features.
Our Website and emails may also use web beacons (also known as clear GIFs, pixel tags, or single-pixel GIFs) to collect data such as user engagement, email opens, and Website statistics.
All personal information is stored securely within our internal systems or with third-party data centers adhering to strict security standards.
2. Use and Disclosure of Personal Information
We may use your personal information for marketing purposes in compliance with applicable privacy laws. By subscribing to our communications, you consent to receiving marketing content such as newsletters, promotions, and updates via email, SMS, social media, or postal mail.
We may display advertisements tailored to our audience but do not share your personal information with advertisers without your consent. If you engage with such advertisements, advertisers may infer that you meet their target criteria.
We may also contact you regarding our own or third-party products and services. You may opt out of such communications at any time by contacting us at service@yuyu-active.com.
3. Information Collected Through Third Parties
We may supplement the information we collect with data obtained from trusted third-party sources, such as public databases, marketing partners, or data aggregators. This information helps us:
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Ensure data accuracy;
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Personalize user experiences;
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Deliver relevant communications;
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Conduct internal business analysis.
3.1 Third-Party Use of Cookies and Tracking
Third-party service providers, including advertisers and content providers, may use cookies and tracking technologies on our Website to collect information for behavioral advertising purposes.
We do not control these third-party tracking technologies. For more information on how to opt-out of targeted advertising, visit the Network Advertising Initiative (NAI) at www.networkadvertising.org/choices.
3.2 Data Processing and Disclosure to Third Parties
We may share limited personal information with third parties who support us in payment processing, marketing, IT services, fraud prevention, and logistics. These third parties are contractually required to handle your personal data in compliance with applicable data protection laws.
Disclosure may also occur:
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With your explicit consent;
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When reasonably inferred from your actions;
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If our business assets are transferred to a third party;
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As required by law, or to protect the rights, property, or safety of the Company, its personnel, or its customers.
4. TCPA Compliance – Text Marketing and Notifications
By providing your mobile number during checkout or subscription, you consent to receive order-related notifications and marketing text messages (up to 30 messages per month).
To opt out, reply "STOP" to any SMS received. Message and data rates may apply. Alternative opt-out methods will not be deemed valid.
5. GDPR Compliance
We honor your rights under the General Data Protection Regulation (GDPR). You may opt out of marketing communications at any time by clicking "unsubscribe" in any marketing email.
6. Security of Personal Information
We implement appropriate technical, physical, and organizational security measures to safeguard your personal information against unauthorized access, disclosure, or loss. While we strive to protect your data, transmission over the Internet carries inherent risks.
7. Access and Correction of Your Personal Information
You have the right to access and correct the personal information we hold about you. Please contact us at service@yuyu-active.com with a detailed request, and we will respond within a reasonable timeframe.
8. Your Choices and Rights
You have the following rights regarding your personal information:
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Refusing cookies or opting out of behavioral tracking;
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Opting out of third-party advertising communications;
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Opting out of promotional offers;
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Managing targeted advertising preferences on social media or through search engines.
Please email service@yuyu-active.com to exercise any of these rights.
We currently do not honor "Do Not Track" browser settings.
8.1 California Residents
Under California law, you have additional rights regarding your personal information, including requests for disclosure about sharing practices with third parties for direct marketing purposes.
To exercise your rights, email us with the subject line “Your California Privacy Rights” at service@yuyu-active.com.
8.2 European Economic Area Residents
If you reside in the EEA, you are entitled under GDPR to:
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Access and rectify your personal information;
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Request deletion of your personal information;
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Object to or restrict processing;
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Request data portability;
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Withdraw consent at any time;
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Lodge a complaint with supervisory authorities.